23rd Congress of International Council of the Aeronautical Sciences, 8-13 September, 2002, Toronto, Canada
Paper ICAS 2002-0.5

MARKET DRIVERS AND INNNOVATION BEHIND THE AIRBUS PRODUCTS

P. Jarry
Airbus : Product Stategy, France

Keywords: market drivers, innovation, airbus

Technologies selected for airplanes will have to bring value to the airplane operators. Key words are economic efficiency and environmental compliance. AIRBUS focus on cost reduction, and low environment impact . New production techniques that reduce the production cost and improve the durability in operation, new materials that save weight and lower the maintenance tasks, new systems that consume less energy, aerodynamics to obtain a greater efficiency, hence less fuel burn consumption, noise reduction techniques.

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